Travala.com is a blockchain travel platform backed by Binance, currently considering acquisition offers after receiving an unsolicited proposal. The platform accepts cryptocurrency payments and has achieved over $100 million in annual revenue, with a valuation around $100 million. The rise in cryptocurrency use fuels its growth potential.
Founded in 2017, Travala provides over 3 million travel options in over 230 countries, allowing payments in various cryptocurrencies, including its own token, AVA. Although AVA’s value increased after Binance’s investment announcement, its overall performance has been lackluster.
Booking.com previously showed interest in acquiring Travala but chose not to proceed. Ongoing discussions with other potential buyers have not yet resulted in any agreements, and Travala may opt to stay independent.
Binance, as a major stakeholder, will likely influence any sale decision, as its approval is essential for any deal to move forward.
Travala‘s recent achievements include surpassing $100 million in gross annual revenue, a notable rise from $59.6 million in 2023. This growth is linked to increased bookings for flights and hotels, which can be paid for using over 100 cryptocurrencies. However, AVA’s market cap has fallen from a peak of $180 million to $48.7 million.
The company has been a leader in decentralized travel solutions. In 2021, it launched Dtravel, a blockchain platform that competes with Airbnb, allowing users to share ownership through TRVL tokens, which also grant governance voting rights. Dtravel operates on Ethereum and Binance Smart Chain.
In 2020, Travala partnered with Viator, a subsidiary of Tripadvisor, enhancing its travel offerings. Recently, it integrated Solana to facilitate stablecoin payments with USDC and USDT.
Despite these advancements, growth has slowed due to competition from larger travel platforms.
