Reports have emerged that Tesla and SpaceX CEO Elon Musk is setting up X.AI Corp, a new artificial intelligence (AI) company that will supposedly rival OpenAI’s ChatGPT.

The Wall Street Journal and the Financial Times have both reported on the development, stating that Musk has been hiring AI researchers and engineers and is in talks with investors from Tesla and SpaceX to raise capital for the firm.

The recent state filing in Nevada shows that Musk is serving as the only director of X.AI Corp, with Jared Birchall, director of Musk’s family office, as the company secretary.

Although Musk has been critical of AI, he is no stranger to developing it, having co-founded OpenAI in 2015. Recently, Musk reportedly purchased 10,000 GPUs and hired two researchers from top AI startup DeepMind for his new project.

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