Google has announced changes to its crypto advertisements policy to improve its advertising standards and protect users from potential crypto investment risks.
These updates are focused on Cryptocurrency Coin Trusts, which are financial instruments that simplify the trading of shares in trusts that hold significant amounts of crypto.
The changes are intended to provide users with more reliable information while also protecting them from potential risks associated with crypto investments.
The updated policy will go into effect on January 29, 2024, and will specifically target ads promoting cryptocurrency coin trusts in the United States.
Advertisers who want to run crypto advertisements for these items must meet certain criteria and obtain Google certification.
Advertisers must check their crypto coin trusts for compliance issues and ensure alignment with Google’s financial product standards.
The certification process will most likely be indicated by a green checkmark, indicating that the advertiser has met Google‘s criteria and is permitted to run crypto advertisements for Cryptocurrency Coin Trusts.
While these changes primarily apply to the United States, Google emphasizes that advertisers must follow the rules wherever their advertisements appear.
These rules will apply to all accounts promoting Cryptocurrency Coin Trusts, emphasizing their global applicability and reinforcing a commitment to a standardized and secure advertising environment.
