Sachin Tendulkar, known as the “God of Cricket,” has invested in the NFT platform Rario.
Tendulkar is now a strategic investor and brand ambassador for Singapore-based Rario, according to an announcement made on Tuesday.
As part of the agreement, Rario will be the sole provider of Tendulkar’s digital collectibles on its platform. Tendulkar’s investment amount was not disclosed by the firm.
Rario is a cricket-focused NFT platform that provides digital keepsakes of players and competitions. It was launched in 2021. According to the company, it has worked with over 900 athletes, including Aaron Finch, Faf Du Plessis, Virender Sehwag, Zaheer Khan, and Smriti Mandhana, and has sold over 150,000 NFTs.
Rario has received funding from noteworthy investors such as Dream Capital, Animoca Brands, and Kingsway Capital, and has recently raised $120 million in a Series A round.
Rario co-founder and CEO Ankit Wadhwa dubbed Tendulkar’s assistance and investment in the company “surreal” in a statement. “It shows our dedication to making fandom more accessible,” he said.
Rario’s NFTs have some utility, as they may be utilized in D3 Club, a cricket strategy game developed in collaboration with Dream Sports.
Rario also intends to offer certain real-world benefits to its NFTs, such as access to special club memberships, bargains and discounts on tournament tickets, and access to ask-me-anything sessions.