Amazon is reportedly planning to launch a new initiative using non-fungible tokens (NFTs) in the spring, according to a report by Blockworks. The initiative is said to have over a dozen partners, with a focus on gaming.
The report suggests that the platform may involve a push to get Amazon customers to play crypto games and claim free NFTs. The initiative is still in development and a launch date of April has been suggested by some sources.
It’s noted that the platform would be run out of Amazon rather than AWS, Amazon’s cloud computing subsidiary.
This move is in line with the growing interest in the NFT market, as it allows for unique digital assets to be bought and sold on blockchain, which has led to increasing popularity in the gaming, art, and collectibles spaces.
With Amazon’s reach and resources, it’s likely that this new initiative will have a significant impact on the NFT market. This move will also align with Amazon’s mission of expanding their reach in the gaming industry.
It’s worth noting that Amazon has been exploring the blockchain space for a while now and has filed several patents for blockchain-based systems for various use cases, such as supply chain management and tracking of products.
This new initiative could be a big step forward for Amazon in the NFT and blockchain spaces, and it will be interesting to see how it develops in the coming months.
Mohammad Ali is a fintech and cryptocurrency writer who has been covering the intersection of finance and technology for several years. Ali has a deep understanding of the financial industry and the ways in which technology is changing it, with a special focus on the rise of digital currencies and blockchain technology.
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