Binance, the world’s leading cryptocurrency exchange platform, has teamed up with the Brazilian Football Confederation (CBF) to launch the first-ever NFT of Brasileirão Assaí. The partnership aims to offer Brazilian football fans a chance to connect with their favorite clubs while learning about crypto and blockchain technology.
Through the NFT Season Pass initiative, fans can claim a free serial code by registering at the Brasileirão Assaí website starting Friday, 14 April 2023. Interested fans must complete a KYC process on Binance after accessing the Binance NFT landing page to unlock the NFT.
The NFT project is targeted at enhancing match experiences for fans and offers unique perks, including access to the gamified platform Fanverse, lower trading fees on Binance, and discounts on courses offered by CBF. NFT holders will also participate in tournament-related voting polls and match predictions where top performers stand a chance to win unique prizes, collectibles, and tickets.
“We believe crypto and blockchain are the future of money and the internet, bringing indisputable benefits to people, especially in developing countries,” said Guilherme Nazar, the country manager for Binance in Brazil, in a press release. This initiative is expected to promote the adoption of crypto and blockchain technology among football lovers in Brazil.
Mohammad Ali is a fintech and cryptocurrency writer who has been covering the intersection of finance and technology for several years. Ali has a deep understanding of the financial industry and the ways in which technology is changing it, with a special focus on the rise of digital currencies and blockchain technology.
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