Ubisoft, the video game publisher behind popular franchises such as Assassin’s Creed and Just Dance, has released Rabbids NFT avatars for The Sandbox, an Ethereum metaverse game.
This is not Ubisoft’s first venture into the Web3 world, as it previously released in-game NFT items for Ghost Recon Breakpoint.
The Rabbids NFT avatars are being sold for 100 SAND, or about $78, each on the Ethereum scaling network Polygon. The sale is themed after the Lunar New Year, and buyers will get to see various designs on Friday. The avatars are a “key to future utility” in The Sandbox and provide access to potential future drops.
Ubisoft’s Rabbids characters were first announced for The Sandbox a year ago, and they were previously added to the game’s NFT Institute experience.
The Rabbids NFT avatars are the first playable characters available for purchase in the game. The Sandbox will also launch a Rabbids game world on February 28 in the current open alpha test.
Ubisoft has been one of the first major video game publishers to explore Web3 and NFTs. The firm released a Rabbids-themed NFT experiment in 2020 to benefit the charity UNICEF and collaborated with Web3 fantasy sports startup Sorare on One Shot League, which utilized Ethereum NFT soccer player cards.
Ubisoft’s latest move shows that the company is continuing to make moves in the Web3 world and explore the possibilities of NFTs in gaming.
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