According to data provided on November 7 by trademark and patent attorney Michael Kondoudis (The Law Office of Michael E. Kondoudis), Rolex has submitted trademark applications connected to cryptocurrencies, metaverse, and non-fungible tokens (NFTs).
The luxury watchmaker’s trademark registration specifically mentions plans to launch NFTs, NFT-backed media, NFT markets, crypto keys and transactions, virtual goods auctions, and virtual and cryptocurrency exchanges.
The trademark was filed on October 31 with the United States Patent and Trademark Office (USPTO) and covers “downloadable software for blockchain technology,” “digital wallets,” “online spaces for buyers and sellers of virtual products such as watches and watch parts,” “virtual environment product placements,” and more, according to the documents.
Meanwhile, Rolex is the latest in a long line of well-known watchmakers to notice the appeal of the crypto industry and incorporate crypto and blockchain technology into their goods and operations.
TAG Heuer announced in mid-May that it was accepting crypto payments, including Bitcoin (BTC), Ethereum (ETH), and Dogecoin (DOGE), for online purchases on its US website, in collaboration with crypto payment service BitPay.