TikTok is currently testing a monthly subscription that would remove ads from the popular video-sharing platform.
While the Chinese company hasn’t disclosed the exact market for this test, it’s being conducted in an English-speaking region outside the US. The subscription is priced at $4.99 (£4.13), and the scope of the rollout remains uncertain.
Meta, the parent company of Facebook and Instagram, is reportedly contemplating ad-free subscriptions for European Union users to comply with the bloc’s advertising regulations.
The proposed subscription would cost around €10 (£8.68) per month for desktop use and €13 (£11.28) per month for mobile users who opt out of personalized ads. Meta is exploring these options in response to evolving regulatory requirements.
TikTok’s trial subscription follows the footsteps of platforms like YouTube and X (formerly Twitter), which already offer ad-free experiences for a monthly fee.
Meanwhile, Meta is seeking ways to balance its services with user privacy and compliance with EU rules. The company’s stance on personalized ads remains a topic of discussion and adaptation as regulations evolve.