Browsing:Blackrock

BlackRock's iShares Bitcoin Trust (IBIT) has outpaced Grayscale Investments' Bitcoin ETF (GBTC) in daily trading volume
3 weeks ago 1 min read

BlackRock’s iShares Bitcoin Trust (IBIT) outpaces Grayscale Bitcoin ETF (GBTC) in daily trading volume

BlackRock’s iShares Bitcoin Trust (IBIT) has outpaced Grayscale Investments’ Bitcoin ETF (GBTC) in daily trading volume. Blackrock’s IBIT is on the verge of securing an additional $3 billion in investments, whereas GBTC has lost over $5.6 billion since the ETF’s approval. GBTC initially led the new bitcoin ETFs approved on January 11, 2024. However, recent data show that IBIT generated over $300 million in daily sales, outperforming GBTC’s $290 million. This shows changes in investors’ sentiment, with BlackRock’s ETF gaining popularity and highlighting shifting preferences. Despite its early dominance, GBTC has experienced significant outflows, whereas IBIT has seen significant inflows.

BlackRock's iShares Bitcoin Trust (IBIT) has reached $1 billion in assets under management (AUM) in its first week of trading.
1 month ago 1 min read

BlackRock’s Bitcoin ETF Reaches $1 Billion AUM Milestone Amid Crypto Market Correction

BlackRock’s iShares Bitcoin Trust (IBIT) has reached $1 billion in assets under management (AUM) in its first week of trading. This makes BlackRock the first Bitcoin ETF provider to reach this significant AUM milestone. IBIT, which has $1 billion in assets under management, began trading on January 12, indicating strong investor interest in the newly launched bitcoin ETF. Robert Mitchnick, BlackRock’s Head of Digital Assets, expressed enthusiasm for the achievement and emphasized the company’s long-term commitment to providing investors with access to a high-quality ETF. According to statistics, bitcoin accounts for 99% of IBIT’s total assets, with fiat currency accounting

BlackRock is making waves in the rapidly expanding market for Bitcoin ETFs with its understated and straightforward advertising strategy.
1 month ago 1 min read

BlackRock targets rich baby boomers with simple and clear Bitcoin ETF ads

BlackRock is making waves in the rapidly expanding market for Bitcoin Exchange-Traded Funds (ETFs) with its understated and straightforward advertising strategy. The company recently launched the iShares Bitcoin Trust ETF (IBIT) and chose a unique approach that stands out among its competitors’ flashy and complex campaigns. Unlike the typical high-energy and visually intricate Bitcoin advertisements, BlackRock’s promotional video is calm and straightforward. A BlackRock executive explains Bitcoin and the newly launched ETF in the around two-minute video. The tone is deliberate, the visuals are simple, and the language avoids unnecessary crypto jargon. This deliberate choice aims to appeal to a