6 months ago
2 mins read
Disney Worries About AI-Driven Trademark Infringement
The Walt Disney Company, a global entertainment powerhouse, is facing an unexpected threat in the field of AI-generated art. A social media craze that uses Microsoft’s Bing AI imaging tool to create photographs of dogs in a “Pixar” style has piqued Disney’s interest. While the problem is not about the art itself, Disney is concerned about the unintended production of a trademark-infringing Disney-Pixar logo as a result of this AI practice. In response to Disney’s concerns, Microsoft took action by initially removing the term “Disney” from their picture generator to prevent additional infringement. However, doubts lingered about the efficiency of