From Pixels to Plushies to Profit: The $HUGS Loop That’s Making Milk & Mocha Unstoppable
5 mins read
Collecting has always been about stories, the meaning behind what we hold. Now, $HUGS is reinventing that bond by turning every Milk and Mocha collectible into something that exists in both worlds at once. Imagine scanning a plushie tag and seeing it appear in your digital wallet, proof of ownership that feels real and visible. Each item becomes more than merch; it’s access, identity, and verified value rolled into one.