Adidas remains committed to the metaverse, launching NFTs as others exit
Amidst the waning enthusiasm for NFTs and the metaverse, many firms have chosen to withdraw, with prominent individuals either leaving or redirecting their attention elsewhere. However, Adidas has chosen to stay. The compay has collaborated with the STEPN program, which allows users to earn rewards by being physically active, to introduce 1,000 non-fungible tokens (NFTs) that symbolize Adidas footwear on the Solana blockchain. The digital assets necessary for STEPN’s activities