dVIN Labs, the development team behind dVIN, the protocol to bring the $1 trillion wine industry on-chain, today announced both the launch of the protocol’s native token VINCOIN ($VIN) alongside an airdrop of 3,000 bottles of champagne for all Breakpoint attendees. Additionally, as a token of appreciation for one of Solana’s most dedicated communities, on September 17th, dVIN Labs airdropped a limited-edition NFT representing a bottle of champagne to each Mad Lad holder. Each unique Digital Cork NFT depicts a bottle of champagne featuring each Mad Lad’s PFP on the front label.
David Garrett, Co-Founder & CEO of dVIN Labs, commented on the launch, “It felt appropriate to launch VINCOIN with this truly unique liquid airdrop of 3,000 bottles of rare champagne during Breakpoint. The technical capabilities alongside the passion, creativity, and dedication of communities like the Mad Lads is what motivated us to build the first native token for the luxury wine industry on Solana. So pour your crypto-skeptic friends a glass and introduce them to the future of real world assets on Solana!”
These Mad Lads can redeem their Digital Cork NFT for a real bottle of rare Montgolfière Brut from Champagne Salmon starting on October 21st. The offer includes international shipping to almost every corner of the globe. Interested Mad Lads holders can learn more about how to collect their own Digital Cork NFT here.
“We’ve been amazed and truly appreciate the support we’ve received from the Mad Lads and wider Solana community,” said dVIN Labs Co-Founder, Jana Kreilein. “We look forward to doing even more innovative real world asset focused activations as we continue to revolutionize the wine industry through the tokenization of some truly rare and unique real world assets.”
Alongside the launch of $VIN during Solana Breakpoint the dVIN Labs team also did a special airdrop of 3,000 tokenized bottles of custom Breakpoint label champagne worth $1M. While the Mad Lads airdrop the airdrop was responsible for tokenizing more than $1,000,000 worth of rare champagne on the dVIN protocol. Bringing the total amount of Champagne tokenized on the dVIN protocol during that period (9/17 – 9/21) to $2M dollars. $VIN is listed here on LFG with Jupiter Exchange with other venues going live soon.
About dVIN Labs
dVIN Labs is the development team behind the dVIN protocol which is designed to leverage a combination of data, DePIN, and tokenization to bring wine, a $1T real world asset class, on-chain. The dVIN Protocol leverages blockchain technology to both allow wine enthusiasts to monetize their data and be rewarded for their wine activity, purchases, and loyalty. While winemakers simultaneously incentivize these wine lovers to share consumption data and personal data in order to drive deeper consumer relationships, making their businesses more responsive, efficient and profitable. To learn more about dVIN Labs and the dVIN Protocol, users can visit: https://dvinlabs.com
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