World, formerly known as Worldcoin, is a blockchain-based human verification project that recently announced it has registered over 10 million users globally. Launched in 2023 and supported by OpenAI CEO Sam Altman, the project uses electronic orbs to scan people’s eyeballs for verification.
Participants receive WLD tokens for their involvement. The project’s goal is to create a reliable system to distinguish between AI agents and humans as society increasingly relies on digital technologies.
World emphasizes the growing importance of proving human identity online, especially with advancements in AI. In addition to the 10 million verified users, over 20 million people have downloaded the World App. A significant milestone for World was its launch in Brazil, a country with a population of over 215 million and a generally positive view of cryptocurrencies.
However, World has faced challenges, particularly regarding data privacy concerns. In Europe, the project has been scrutinized by regulators. Recently, a German regulator ordered World to delete biometric data collected from eye scans. In response, World stated that it had updated its processes and that the regulator’s findings were based on outdated practices.
Throughout 2024, World has worked to align with regulatory requirements while expanding its reach to more countries. Currently, the project operates in over 160 countries.
Tools for Humanity, led by CEO Alex Blania, is the main developer behind World. The project aims to navigate the complex landscape of data privacy while continuing to grow its user base and enhance its verification technology.
