Social investing platform eToro has announced a new partnership with Twitter, which will enable the firm to offer trading services for cryptocurrencies and other assets directly to Twitter users.
This new feature will provide Twitter users who search for “$Cashtags” with real-time prices for cryptocurrencies, stocks, and other assets, and then direct them to the eToro platform to invest in them.
The partnership is global, meaning Twitter users worldwide will be able to access this feature. According to a spokesperson for eToro, this partnership with Twitter will expand the range of assets that users can see live price charts for and invest in.
Since Twitter added pricing data for $Cashtags in December 2022, the social media platform has recorded 420 million searches. The top five searches included Tesla ($TSLA), Bitcoin ($BTC), and SPDR S&P 500 ETF ($SPY), according to Twitter internal data.
The expansion of $Cashtags is in line with Twitter owner Elon Musk’s plans to integrate financial services into the platform, as part of his intentions to create a “super app.” Musk has previously stated his desire for Twitter’s proposed payments system to be able to accommodate crypto, as well as fiat currencies.
