Rollbit Coin’s Influencer Marketing Practices Under Fire in Solana Community

Rollbit Coin (RLB), a Solana-based casino project, has recently come under scrutiny for its alleged use of undisclosed promotions through crypto influencers. The accusations came after Grizzly, the “chief rug officer” at Pymons, a P2E platform, accused several influencers of promoting RLB without disclosing that they were being paid to do so.

In a message posted by the owner of Rollbit Coin, Lucky, he called on “existing partners” to participate in a “new bonus structure” for RLB growth. Lucky stated that influencers who promote RLB stand to gain $250,000 in the token if its price hits $0.20 and stays above that level for at least a week. A condition of participating was “several organic RLB tweets” each week.

Grizzly posted examples of crypto Twitter accounts mentioning RLB in passing, but focused mainly on an influencer called “Gainzy.” Specifically, Grizzly highlighted a post in which Gainzy said he bought $400,000 RLB but, having reviewed his wallet history, questioned why he sold the tokens over two weeks. Grizzly posed two possibilities, the selling was done innocently to remain sufficiently liquid, or the action was part of his promotion of the RLB token.

Gainzy denied promoting “anything token related,” adding that his past RLB calls had lost him tens of millions. However, Gainzy admitted to promoting the Rollbit Coin platform, not the token, saying he cannot comment on the incentive structure of other crypto influencers.

Grizzly said he would “share the rest” but requested Rollbit Coin make an official statement to save the “back-and-forth” between himself and the accused influencers.