Wirex, a popular stablecoin payment app, has recently entered the US market. This allows American users to make payments using stablecoins through Visa. With a partnership with Bridge, users can pay directly from their non-custodial wallets.
They can use cards and bank transfers without losing control of their assets. This expansion meets the rising demand for stablecoin payments as more people want to use digital assets in their daily lives.
Wirex’s collaboration with Bridge ensures easy integration, giving users better access to digital payments. This move also supports the broader acceptance of crypto.
The US is currently focusing on stablecoin regulation, which may speed up their adoption. Leaders in the industry, like Circle, Coinbase, and Ripple, are working with lawmakers to create new policies. Clear regulations could help integrate stablecoins into mainstream finance, encouraging more businesses to join the market.
With Visa’s global reach, Wirex users can shop at over 80 million merchants worldwide. In early 2024, Stripe, a major payment provider, bought Bridge for $1.1 billion. This shows the growing role of stablecoin payment systems in everyday transactions.
Wirex’s expansion in the US could lead to significant revenue growth as the digital payments market continues to expand. The company’s co-founders believe that the strong demand for stablecoin payments and digital asset adoption are key reasons for entering the US market.
The US stablecoin market has already surpassed a total market cap of $225 billion. Regulatory clarity could further boost adoption. Major financial institutions, like Bank of America, are also watching this space closely. The CEO of Bank of America mentioned that they might launch their own stablecoin if regulations are favorable.
