On October 25, Mastercard announced a strategic partnership with BitOasis, a crypto platform operating in the Middle East and North Africa (MENA), to launch a series of crypto card programs aimed at facilitating the adoption of digital assets in the region.
Customers of BitOasis will be able to link their wallets to the new card and convert crypto into fiat in order to use Mastercard’s global merchant network when the card launches in early 2023.
Ola Doudin, co-founder and CEO of BitOasis, sees a huge potential for adoption in the area, noting:
“We continue to witness sustained demand amongst our customers for crypto to be integrated into, and relevant, for their daily lives. Research tells us that 47% of the Middle East population now believe crypto is the future of money.”
The collaboration comes on the heels of BitOasis’ $30 million Series B funding round, which closed in October 2021. The funding enabled the company’s Dubai-based platform to expand into MENA.