Web3 infrastructure firm MoonPay announced its first acquisition, acquiring creative studio Nightshift for an undisclosed amount.
Nightshift, based in Toronto, will rebrand to Otherlife by MoonPay following the acquisition. MoonPay first started as a fintech, offering a way to buy crypto products with fiat currency, but over the last year, it has made a play for the NFT (non-fungible token) space.
In June, it launched Hypermint, a service that allows brands to mint up to 100 million digital assets at once. In September, the company partnered with entertainment giant Universal Pictures to roll out an NFT-based scavenger hunt for Universal Studios park goers.
Additionally, in December, it created a passport-like NFT project for exclusive access to web3 conferences during Art Basel in Miami.
MoonPay’s CEO, Ivan Soto-Wright, said the company is becoming more like American Express, with a robust payments network and platform and also experiences.
