Ripple has announced a significant rebrand to align with the Internet of Value. The company is shifting its focus to cross-border payments and stablecoins. This change reflects Ripple’s goal to transform global value transfer.
On February 14, Ripple shared its rebranding news on X. The company emphasized its commitment to innovation in financial transactions. Ripple’s vision remains the same: to create seamless value transfer worldwide.
A key part of this rebranding is the introduction of new product offerings. Ripple is now focusing on cross-border payments, digital asset custody, and stablecoins to meet market demands.
Ripple’s payment network, based on the XRP Ledger, allows instant global transactions using fiat and cryptocurrencies. Recently, Ripple partnered with Unicâmbio, a Portuguese currency exchange, to enhance money transfers between Portugal and Brazil using blockchain technology.
Last year, Ripple acquired Standard Custody to expand into digital asset custody. This service provides secure storage for banks and fintech firms. Ripple sees great potential in this market, which could grow to $20 trillion due to rising institutional demand for digital assets.
Ripple is also moving into stablecoins with the launch of Ripple USD (RLUSD). Since its launch in December, RLUSD has reached a market cap of about $108.6 million. Reports show that it generated over $3 trillion in trading volume within a month, indicating strong market interest.
As part of its rebranding, Ripple updated its website. XRP advocate WrathofKahneman noted that all Central Bank Digital Currencies (CBDCs) mentions have been removed. Ripple had previously participated in CBDC pilot programs, including one in Palau.
