This type of marketing has become increasingly popular in the crypto space, and many believe that it is a way to bring more public attention to Bitcoin.
Additionally, some believe it can be a way of pushing for more mainstream adoption of the asset. However, it is still unclear if this type of promotion will have any significant impact on the price of BTC or other cryptocurrencies.
It is also uncertain whether the Bitcoin logo will be projected onto the Berlin tower again. Nevertheless, the initiative is an interesting way to push for more public visibility of the asset.
It is also worth noting that there have been other attempts to use symbolic global structures to promote Bitcoin. For example, the castle of Prangins in Switzerland had a similar projection of the Bitcoin logo, albeit with a much smaller scale than the Berlin tower.
In addition, a group of Bitcoin enthusiasts used a hot air balloon to project the Bitcoin logo in the sky of London back in 2019.
All of these initiatives show that the cryptocurrency space is becoming more creative in finding ways to bring Bitcoin closer to the public.