Digital fashion brand Syky has raised $9.5 million in a Series A funding round led by Seven Seven Six. The round also saw participation from Brevan Howard Digital, Leadout Capital, First Light Capital Group, and Polygon Ventures.
Syky, led by former Ralph Lauren Chief Digital Officer Alice Delahunt, aims to build a blockchain-enabled luxury platform that will equalize creative opportunities for aspiring designers and showcase the best of fashion from emerging and established brands.
Delahunt, who has also served as a global director of digital and social at Burberry, said the company plans to cultivate a community passionate about the evolution of fashion.
Seven Seven Six’s Alexis Ohanian praised Delahunt’s vision to build the leading fashion platform and community for the next generation of designers and consumers.
With the funding, Syky is set to release its first NFT (non-fungible token) collection, known as The Keystone, on January 20th.
The Keystone collection will serve as a membership pass for fashion enthusiasts and leaders who want to shape the future of fashion in digital, physical and augmented worlds. 50 NFTs from the collection will be awarded to aspiring designers.
Holders of The Keystone membership will get access to digital and physical fashion events and networking opportunities, as well as exclusive access to designer collection drops and early access to Syky releases.
As more and more fashion brands, including Prada and Hugo Boss, have launched NFT collections, many brands have explored the space, while Decentraland hosted the first Metaverse Fashion Week in March 2022.