Indian e-commerce giant Flipkart launches a metaverse offering for consumers

Flipkart has launched a metaverse offering for consumers to more interactively discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience.

The largest online retailer in India, Flipkart, has announced it has launched a metaverse service called Flipverse for consumers to discover and shop for new products.

Flipkart, which is supported by American retailer Walmart, claimed that “a wide range of companies,” including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya, are working with the company to establish experience theaters using Flipverse.

According to the leaders of the e-commerce giant, the goal is to introduce Flipverse to millions of people and pave the way for the future of purchasing.

Although Flipkart’s web3 initiatives are still in the pilot stage, business representatives said they are anticipated to play a significant role in the retailer’s near future.

The company’s customers will be able to acquire Supercoins, Flipkart’s loyalty points, and many digital collectibles from partner brands as part of the metaverse concept.

Partnering with Flipkart gives blockchain business Polygon the chance to forge synergies and acquire special access to the client base in the Indian market.

Sandeep Nailwal, the co-founder of Polygon, said in a statement,

“While we have only just begun to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart’s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it. Flipverse will be a vibrant, visible expression of the metaverse, and I’m proud that this activation is taking place on Polygon.”