
Nike Teams Up with EA Sports to Integrate NFTs into Popular Games, Creating Excitement Among Millions of Fans
Nike announced on June 1 that it will integrate its NFT platform, Swoosh, with EA Sports games in the coming months. The integration will allow players to purchase and use Nike NFTs, such as virtual shoes and apparel, in EA Sports games. Nike NFTs are expected to be customizable wearable add-ons that players can purchase and alter their character avatars in-game. The integration is expected to be a major step toward mainstream gamer adoption of crypto. EA Sports games are some of the most popular video games in the world, with millions of players worldwide. The integration with Nike NFTs