Nike announced on June 1 that it will integrate its NFT platform, Swoosh, with EA Sports games in the coming months. The integration will allow players to purchase and use Nike NFTs, such as virtual shoes and apparel, in EA Sports games.
Nike NFTs are expected to be customizable wearable add-ons that players can purchase and alter their character avatars in-game. The integration is expected to be a major step toward mainstream gamer adoption of crypto.
EA Sports games are some of the most popular video games in the world, with millions of players worldwide. The integration with Nike NFTs could potentially expose millions of new gamers to crypto and NFTs.
Nike has been a leader in the adoption of Web3 technologies. In December 2021, Nike acquired virtual sneakers and collectibles brand RTFKT. Nike also launched the virtual world Nikeland on Roblox in November 2022.
The integration with EA Sports games is the latest step in Nike’s push into the metaverse. The company is clearly betting on the metaverse as a major growth opportunity in the years to come.