Instagram to allow users to create NFTs and sell them on and off the social media app

Instagram launches NFT marketplace

Creators will soon be able to create and sell their own digital collectibles on Instagram, both on and off the platform.

On November 2, Instagram announced that it will allow its users to create their own non-fungible tokens (NFTs) and sell them to fans. 

The social media giant noted that users will have a complete toolkit, from creation, which will begin on the Polygon blockchain, to showcasing and selling their NFTs

In the announcement, Meta’s Instagram said that people can easily support their favorite creators by purchasing digital collectibles straight from the app. 

However, the Instagram NFT marketplace will be available for creators in the United States for now and soon be expanded worldwide, according to the company.

In addition, Meta says,

“We’re also expanding the types of digital collectibles that you can showcase on Instagram to include video and adding support for the Solana blockchain and Phantom wallet, in addition to the blockchains and wallets that we already support. Lastly, information for select collections where the metadata has been enriched by OpenSea, such as collection name and descriptions, will now be available on Instagram.”

Meta also allowed creators to use their NFTs as profile pictures back in May. Meta currently supports the Ethereum, Flow, and Polygon blockchains, but it plans to add additional options, including Solana, in the future.


Roland is a Public Relations & Communications guru with an immense passion for the blockchain and crypto industry. A fusion of his expertise and passion led to the dawn of Optimisus in 2020.