At the 2021 Consumer Electronics Show in Las Vegas, Mastercard unveiled its Artist Accelerator program, which will utilize the Polygon blockchain to help emerging musicians, DJs, and producers expand their brands.
The program will run until the end of the year and will culminate in a live-streamed artist showcase.
Five selected participants will gain access to a variety of resources and tools to help them succeed in the digital economy.
Additionally, Mastercard will be releasing a limited edition NFT, “The Mastercard Music Pass,” which will give holders access to exclusive music educational materials, unique resources, and other physical and digital experiences.
NFTs have become an increasingly popular way for musicians to generate income and this program will provide them with the opportunity to do so.