Cryptocurrency exchange and Web3 technology developer OKX has announced a collaboration with Manchester City footballer Rúben Dias, offering fans an immersive metaverse experience called “Train Like Dias.”
The experience will allow fans to virtually experience Dias’ favorite training techniques, providing exposure to coaching and tips. OKX’s global chief marketing officer, Haider Rafique, stated that the new immersive experience helps connect fans and is “another great example of what this technology allows.”
OKX and Manchester City became partners in July 2022, with the platform hinting at future Web3 content offerings from other players on the team.
The metaverse continues to explore connections between physical reality and Web3 applications. However, recent events surrounding metaverse development have been mixed after Disney reportedly scrapped its metaverse division.
Conversely, South Korea launched a “Metaverse Fund” on March 12, intending to accelerate metaverse initiatives within the country.
