The introduction of non-fungible tokens (NFTs) and metaverse concepts has provided an opportunity for global brands to experiment with new ways of connecting with customers.
Hermès, a luxury brand, is preparing to enter the metaverse space through trademark filings.
Hermès, in particular, sought to expand into NFTs and virtual currency, crypto and NFT trading, virtual goods marketplaces, clothing, footwear, and fashion shows.
The filing with the United States Patent and Trademark Office (USPTO) on August 26 was revealed in a tweet on August 31 by licensed trademark attorney Michael Kondoudis.
In addition, if the trademark filings are approved, Hermès will offer downloadable computer game software with virtual goods and user authentication services using e-commerce technology, among other things.