According to reports, Samsung Latin America opened the “House of Sam” virtual experience shop on October 1 in the Ethereum-powered metaverse Decentraland ($MANA).
Decentraland is a community and virtual world based on blockchain technology. Users can develop and own plots of land works of art, and non-fungible tokens (NFTs).
In an article for the news website Livecoins on October 1, Gustavo Bertolucci reported that “Samsung Latin America is opening its own space in a metaverse environment with cryptocurrencies, which will be called “House of SAM,” using Decentraland (MANA).”
Since Samsung also introduced the island Smart City in the video game Fortnite in August, this is the company’s second metaverse initiative.
Users will be able to experience the real Samsung brand in The House of SAM. For the first time, SAM, Samsung’s resident digital guru and a regular contributor to the company’s social media channels, will unveil its limitless home.
According to Samsung Latin America’s marketing director, Arthur Wong:
“Our customers will be able to interact with each other, participate in exclusive shows, courses and events that we will offer for free at Decentraland, one of the most democratic and open spaces in Metaverso. Our goal is to be ever closer to Gen Z, our younger consumers who no longer draw boundaries between what is physical and what is virtual.“