Yuga Labs, the creator of the popular Bored Ape Yacht Club NFT collection, has announced plans to gamify the process of minting NFTs.
The startup has created an online game called “Dookey Dash,” in which players navigate a sewer to claim rewards in the form of NFTs.
The game will be available starting Jan. 17 and players will have until Feb. 8 to record a high score and claim power sources, the purpose of which remains unclear. The prizes will “evolve throughout 2023,” according to Yuga Labs’ website.
To play the game, players must claim a free “Sewer Pass,” which will give them access to the “Dookey Dash” course. The game is open to anyone with a sewer pass, even if they don’t own a Bored Ape NFT.
The leaderboard will freeze on Feb. 8, and scores will be validated before the “summoning” takes place on Feb. 15. The player with the highest score will receive the key.
Yuga Labs is a heavyweight in the NFT market, valued at $4 billion in a funding round led by a16z last year.
The startup’s decision to gamify the process of minting NFTs is a creative way to make the process more engaging and accessible to a wider audience.