Pioneering Blockchain Technology in Collegiate Sports to Transform Performance Tracking and Incentivize Healthy Habits
CUDIS, the company behind the first Web3 and AI-powered smart ring, announces a one-year collaboration with UCLA Athletics.
As part of the collaboration, CUDIS has launched on-site campus activations to showcase its rings to UCLA students and fans. CUDIS also plans to sign NIL (Name, Image, Likeness) agreements with student-athletes from various UCLA teams, including Men’s and Women’s Tennis, Golf, Basketball, Women’s Gymnastics, and Football. This initiative aims to spark conversations around healthy lifestyles, performance tracking, and data ownership, while allowing student-athletes to leverage their image and share the product across their platforms.
CUDIS will engage with UCLA Athletics’ fanbase through various interactive campaigns, including lucky draw promotions at sporting events and during in-game promotions. This sponsorship also allows CUDIS to promote the brand using UCLA Athletics’ IP, connecting the product with the university’s iconic athletic culture and large student population.
“We’re Bruins founders, and UCLA is where our journey began,” said Edison Chen, CEO of CUDIS. “This collaboration holds special meaning for us as we give back to the community that helped launch our vision. By empowering UCLA’s student-athletes with our innovative tech, we’re not just improving their performance and health. We’re introducing them to the transformative power of blockchain and crypto, rewarding healthy habits along the way.”
CUDIS offers a transparent system that incentivizes athletes to make healthy choices through a dynamic reward system. Users earn points for positive actions and lose them for missed goals, encouraging continuous engagement. Research shows that rewards are stronger motivators than insights alone, driving lasting behavior change and helping athletes stay motivated while making informed health decisions.
According to recent data, 30% of Gen Z consumers use wearables daily to track their health. Unsurprisingly, 55% of Gen Z consumers also own crypto. Roughly 35% of Gen Z are enrolled in school or are recent college graduates. Through its collaboration with UCLA Athletics, CUDIS is tapping into this budding consumer class, leveraging the influence of student-athletes to further propel the adoption of wearable technology among younger audiences.
CUDIS is integrating blockchain technology to give users complete ownership of their health data. Built on the Solana blockchain, the CUDIS ring securely stores biometric information, accessible only to the user. With this, student-athletes can monitor key metrics like heart rate, sleep, stress, and calories burned while receiving real-time insights from a personalized AI coach. Launched in December, the second-generation of CUDIS rings CUDIS 002, features a 50-meter underwater capability, an ultra-low-power Bluetooth tracker with a 5-meter range, and a lightweight design.
This collaboration is part of CUDIS’s ongoing commitment to athletics. Earlier this year, the CUDIS Pro Athlete Ambassador Program launched at the Paris Olympics, connecting athletes and businesses to support careers and enhance networking opportunities. CUDIS has also teamed up with Lamborghini Racing and Ironman events to further champion athletes.
About CUDIS
CUDIS revolutionizes wearable technology, providing comprehensive wellness monitoring and personalized AI coaching. We empower users to own and monetize their health data, fostering a healthier generation of smart ring users. Since launching in April 2024, CUDIS has quickly scaled, selling over 10,000 rings in more than 103 countries and building a community of 100,000 members. In September, CUDIS raised $5 million in a funding round led by Draper Associates, with plans to produce 1 million rings in 2025 to promote healthier lifestyles.
Users can learn more at: https://www.cudis.xyz/
Users can follow CUDIS on X | Discord | Instagram
Users can download the app on Apple Store, Play Store and Solana Mobile.
Disclaimer: Any information written in this press release does not constitute investment advice. Optimisus does not, and will not endorse any information about any company or individual on this page. Readers are encouraged to do their own research and base any actions on their own findings, not on any content written in this press release. Optimisus is and will not be responsible for any damage or loss caused directly or indirectly by the use of any content, product, or service mentioned in this press release.
