Blockchain-based platform Make Brand is pioneering a new model for individuals to participate in the ownership of early-stage brands through tokenized, transparent investment structures. Built on Solana, Make Brand enables contributors to share in a brand’s growth and future revenue through on-chain agreements, representing a shift from traditional, closed investment ecosystems to an open, global participation model.
A New Investment Structure for Brand Ownership
Historically, access to early-stage brand investments has been restricted to institutional investors, venture capital firms, and private networks. Make Brand offers a decentralized alternative, allowing individuals to participate from the earliest stages using blockchain infrastructure designed for transparency, fairness, and accessibility.
Through Token DPA (Debt Payable by Assets) smart contracts, contributors gain rights to a share of future revenue generated by the brands they support. This structure replaces conventional one-time crowdfunding rewards with ongoing, contract-based returns tied directly to project performance.
“Make Brand provides everyday investors with direct access to early-stage brand growth in a way that was previously only available to a privileged few,” said a Make Brand spokesperson. “We’ve developed a model where participants don’t just support brands; they hold a meaningful stake in their success.”
Transparent and Automated Participation
Make Brand leverages blockchain’s transparency to ensure that all contributions, revenue flows, and settlements are verifiable on-chain. Smart contracts automate the entire process:
- Contributors invest via $BRAND tokens
- Revenue is tracked and distributed automatically through Solana-based smart contracts
- Returns can be received in $BRAND or USDC based on the terms set during participation
Investors can select between various models — reward-based, revenue-sharing, or hybrid — according to their risk appetite and expectations.
Opening Access to a Global Audience
Unlike traditional investment models bound by geography and regulations, Make Brand allows anyone with a wallet to participate. This removes significant barriers to entry and expands access to brand investment opportunities beyond the usual circles of accredited investors.
The platform’s design also supports creators through tools for managing fundraising, reporting, and engagement, while ensuring investor rights through transparent legal structures and audited data.
Roadmap Highlights
Make Brand’s public beta launch is targeted for Q3 2025, with sectors such as fashion, beauty, and lifestyle expected to lead initial projects. Future developments include:
- Integration of NFT-linked ownership rights
- Secondary markets for brand-related assets
- Community governance modules through DAO infrastructure
About Make Brand
Make Brand is a decentralized brand crowdfunding platform built on Solana. The project allows global users to participate in early-stage brand funding through transparent, token-based contracts. With features designed to support both creators and investors, Make Brand introduces a new model for building and owning brands in the Web3 era.
