Detroit, USA, 29th March
Forging a new path for musicians to use Web3 technologies, the video offers a glimpse into Royce’s new virtual world, the Heaven Experience. “Signs” is the first song released from Royce’s New EP “The Heaven Experience: Lost Sessions,” available Friday, March 31.
In advance of his March 31 release of The Heaven Experience: Lost Sessions, platinum-selling, GRAMMY®-nominated rapper Royce 5’9″ has dropped the video for “SIGNS,” the first offering from his new EP. Created with Web3 platform Passage, the video gives fans a sneak peek into the Heaven Experience, Royce’s new virtual world for fans and community.
Watch the “Signs” video here.
Forging a path for musicians and creators to use Web3 technologies, the video for the high-energy freestyle is built inside an immersive virtual world. In partnership with Passage, the Heaven Experience will offer exclusive opportunities to connect with Royce 5’9” throughout 2023.
Of the initiative, Royce 5’9″ says, “I have been searching for a better way to connect with my community for a while, but existing platforms haven’t lived up to my expectations. Passage delivers on all fronts.”
Heaven Experience pass holders will benefit from connecting directly to Royce and his team, real-time engagement with the community and artists, and access to exclusive songs, performances, interviews, events, apparel, and more. Passes for the Heaven Experience will be available on April 4.
With the Heaven Experience, Royce 5’9” has doubled down on his commitment to Web3 and community, offering a unique, immersive space to authentically engage with fans. The initiative follows a successful 60-second sell-out of his first NFT offering, which gave fans a percentage of streaming royalties from the critically acclaimed single, “Caterpillar,” ft. Eminem and King Green.
By allowing creators to connect directly with their audience in immersive, custom 3D virtual settings, Passage is empowering artists and brands to forge deeper relationships with their supporters and engage in ways that aren’t possible with existing social platforms.
Fans interested in joining the Heaven Experience can join the waitlist at heavenexperience.com.
Dropping March 31, The Heaven Experience: Lost Sessions EP can be found across all streaming platforms and on sale on iTunes through Heaven Studios Inc. in partnership with The Orchard.
Royce 5’9” and Lex Avellino, Passage founder & CMO, are available for interview upon request.
About Royce da 5’9”
GRAMMY® award-nominated Royce 5’9″ has balanced substance and style with the best in music. In addition to selling millions of records with a remarkable solo career, Royce co-founded Bad Meets Evil (with Eminem), Slaughterhouse (with Joe Budden, Joell Ortiz, and Kxng Crooked), and PRhyme (with DJ Premier). Known for confident wordplay, revealing accounts of life in Detroit, and holding Rap peers accountable, Royce is among Hip-Hop’s most trusted brands. With a cult following earned by professional accolades in his career, Ryan Montgomery’s pedigree is never a question. Instead, through recent releases, including the #1 album Layers (2016), Top 10 and critically acclaimed album The Book Of Ryan (2018), and the thought-provoking GRAMMY® award-nominated Allegory (2019), Royce has been a leader of culture. Once the self-proclaimed “best-kept secret” of Rap, having written award-nominated songs for many artists, this platinum-selling, list-topping MC consistently earns accolades. Partnering with Jay-Z and Roc Nation with the NFL for its “Inspire Change” initiative, Royce 5’9″ has gone on to be one of hip hop’s leading activists, recently launching his Ryan Montgomery Foundation and its mission to empower underprivileged communities through advocacy, education, and personal enrichment, and joining long-time friend Eminem as the Director of Community Engagement and Social Justice Initiatives for The Marshall Mathers Foundation. For more information, visit royce59.com.
Passage, is a world builder and social layer for connecting physical and digital experiences. Built on Cosmos, Passage is blockchain agnostic and offers a suite of tools to make the Metaverse more accessible: in-browser streaming, cross-world commerce for fungible tokens and NFTs, and 3D communication infrastructure. The Passage ecosystem is fueled by PASG, the native utility token used in Passage worlds. For more information, visit passage.io.
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