In recent years, as trading volumes have surged and the market landscape has evolved, the value of platform tokens issued by centralized exchanges (CEXs) has continued to rise, often outperforming the broader market. Meanwhile, competition among exchanges has intensified. To further expand liquidity and reward users’ support, WEEX’s native token, $WXT, will be officially listed on LBank on February 12, 2025. At the same time, WEEX will launch the “Million-Dollar Airdrop” campaign on its platform as a special reward for $WXT holders, celebrating its growing global presence and encouraging broader participation in the WEEX ecosystem.
1 Million Dollars Airdrop for $WXT Holders: Strengthening the WEEX Ecosystem
The listing of $WXT on LBank marks a step in expanding its market influence. To further incentivize ecosystem participation, WEEX has launched the million-dollar airdrop campaign, which will run from February 13 to February 23, 2025 (UTC+8). Users holding ≥ $200 WXT will be eligible to share in the $WXT prize pool that is worth million-dollar.
Additionally, users holding ≥ $1,000 WXT can participate in the We-launch weekly token distribution program, receiving extra airdrops and platform rewards; VIP users holding ≥ $5,000 WXT will get up to 70% trading fee discounts and exclusive large-scale airdrops.
Users can click to check: Event Details
Platform Token Market Trends: Intensifying CEX Competition
The listing of $WXT on LBank is no coincidence. In 2024, total global CEX trading volume nearly doubled, reaching $76.88 trillion, while market share has shifted from top-tier exchanges to emerging platforms. The platform tokens of these rising CEXs have also demonstrated strong performance.
On January 11, 2025, $WXT surged 101% within 24 hours, reaching an all-time high of $0.0339, with a cumulative increase of 384%. Over the past year, WEEX has experienced growth, with its global user base surpassing 5 million, a 150% increase while daily trading volume exceeded $5 billion, and trading pairs expanded from 400 to over 1,500. As a result, WEEX has climbed into the top 12 exchanges on CoinMarketCap, further solidifying its market position.
The growth of exchanges drives platform token appreciation, while the appreciation of platform tokens, in turn, strengthens the competitive edge of exchanges. WEEX has announced that 20% of its platform profits will be used each quarter to buy back and burn $WXT, reducing circulating supply and increasing token scarcity. So far, the first round of buybacks has 4 billion $WXT (40% of total supply), valued at over $120 million, establishing a foundation for $WXT’s long-term value.
WEEX’s Expansion Drives $WXT’s Long-Term Growth
$WXT’s sustained growth is no accident. In 2024, WEEX achieved milestones across multiple key areas, establishing itself as a rising force in the competitive CEX landscape.
Currently, WEEX operates in 206 countries and regions and is actively pursuing further regulatory approvals to ensure legal operations in even more markets. To enhance its global brand presence, WEEX partnered with football legend Michael Owen, increasing global recognition and reinforcing its market influence.
On the product innovation front, WEEX has continuously improved its ecosystem through copy trading, high-liquidity derivatives, and structured financial products, attracting more users and increasing platform engagement.
Furthermore, WEEX has established a 1,000 BTC Protection Fund, ensuring asset security for users while strengthening its compliance measures. These strategic initiatives have boosted WEEX’s competitiveness in the global market, providing strong support for $WXT’s continued growth.
Looking ahead, $WXT aims to expand as WEEX continues its global growth. With the rise of emerging CEXs and the increasing demand for platform tokens, WEEX’s steady growth and $WXT’s performance are solidifying their market position.
About WEEX
WEEX is a global cryptocurrency exchange focused on security, compliance, and innovation. Offering spot and derivatives trading, structured financial products, and copy trading, WEEX serves users in 206 countries and regions. The platform prioritizes potential liquidity and user engagement while ensuring asset protection through its 1,000 BTC Protection Fund. Through strategic partnerships and continuous ecosystem development, WEEX aims to strengthen its position in the digital asset market.
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