EU Officials Call for More Transparency in AI-Generated Content to Ensure Transparency and Accountability
European officials have called on companies developing generative AI tools to create a voluntary code of conduct that would make their products more transparent to the public. In a statement on June 5, Vera Jourova, the European Commission’s vice president for values and transparency, said that companies that use generative AI to create content should label it as such and put in place safeguards to prevent it from being used