One Account, Every Market: How Binance is Building a Multi-Asset Super App
Main Takeaways Every app starts as one thing. Amazon sold books before it sold everything. Grab started with rides, then grew into a payments staple across Southeast Asia. When Binance launched in 2017, half the battle of getting into crypto was navigating the interfaces. Legacy exchanges at the time were slow, cluttered, and built for tech-savvy users. Binance focused on the basics that traders cared about: deep liquidity, faster execution,