Samsung has committed to investing more than $35 million in the Latin American market to bolster its metaverse presence.
This is part of the company’s effort to reach out to younger generations and enhance its digital presence. A multitude of businesses, such as Samsung, Sony, and Microsoft, have already started to incorporate metaverse-based advertising into their promotional campaigns.
For example, Samsung released the “House of Sam” virtual reality attraction on Decentraland in October and the Space Tycoon metaverse experience on Roblox in July, giving users the chance to construct Samsung items using raw materials within a space station.
Industry professionals argue that the investment into the metaverse is a worthwhile endeavor due to the prospective marketing opportunities it offers.