A collection of NFT avatars dubbed “Game of Thrones: Build Your Realm” will be made available, according to the media conglomerate, which also owns the premium cable channel HBO and the streaming service HBO Max.
The initiative is the most recent in a flurry of others aimed at luring sizable fandoms used to forking over cash for the most recent round of branded collectibles.
The NFL and other sports leagues have already launched or are planning to launch NFT collectibles, though NBA Top Shot was the innovator. Warner Brothers
As a producer of NFTs, Discovery has previously announced projects based on well-known properties like The Lord of the Rings, DC Comics, and Looney Tunes.
Josh Hackbarth, head of NFT commercial development for Warner Bros., said, “Our goal with the fans is to create new ways for them to interact with the stories and characters they love.
In a statement announcing the Game of Thrones collection, Discovery. In December, the initial release will start.
To manage the NFT launch, Warner Bros. Discovery collaborated with Daz 3D, the company that created non-fungible tokens, and the fan-focused digital asset platform Nifty.
According to a statement from Nifty’s CEO and co-founder Jeff Marsilio, the NFT series “will enable fans of the franchise to connect in ways they never have before.”
