Meta Platforms, the parent company of Facebook and Instagram, is considering offering ad-free subscription plans to users in Europe.
The move is seen as an attempt by Meta to comply with European Union regulations that threaten to curb its ability to personalize ads for users without their consent.
According to two people familiar with the matter, Meta has discussed several pricing plans, but the most feasible option is a 10 euro per month plan. The subscription plans could be implemented in the coming months.
Meta is currently the world’s largest online advertising company and its revenue is heavily dependent on personalized ads.
However, the European Union has introduced new regulations that restrict the collection and use of personal data. These regulations, known as the General Data Protection Regulation (GDPR), came into effect in 2018.
The GDPR requires companies to obtain users’ consent before collecting or using their personal data. This has made it more difficult for Meta to personalize ads for its users in Europe.
The ad-free subscription plans could be a way for Meta to generate revenue from users who are unwilling to share their personal data. It could also be a way for Meta to attract and retain users in Europe.