As the global crypto exchange landscape becomes increasingly dominated by high-budget marketing and sponsorships, Betelgeuse Trade is launching with a fundamentally different strategy. Rather than competing through billion-dollar ad spends, the exchange is focused on building long-term user relationships through trust, transparent partnerships, and active engagement.
“We’re not just creating an exchange — we’re building a long-term ecosystem where everyone wins,” says Betelgeuse Trade co-founder Mao Ban.
Why It Matters: The Market Is Overheated with Competition
Since 2017, leading exchanges have built loyal communities, long-standing teams, and massive marketing budgets. For new players, breaking through is difficult:
- Attracting users is a slow and expensive process
- Trust takes time — on average, 3 years and over 300 transactions
- Traditional ad channels are overpriced and often ineffective
- Loyalty is costly: bonus programs range from $500,000 to $5 million per month
Betelgeuse Trade’s Alternative Strategy
Instead of following the conventional path, the Betelgeuse team conducted a 3-year research study, which uncovered a key insight:
- When a user starts earning, trust stabilizes within 60 days
- After 1 year, the user becomes loyal and starts recommending the exchange
- Partner-driven acquisition often requires no spending but generates profit
- Revenue-sharing model: 75% goes to the partner, 25% to the exchange
Temporary Deposit Plans as a Launch Tool
To enter the market effectively, Betelgeuse Trade introduced limited-time deposit packages ranging from 10 to 365 days — not as a permanent model, but as a way to quickly launch and build a core loyal audience.
The goals:
- Build an active, engaged community
- Allow users to earn and build trust
- Avoid costly ad campaigns and short-term promotions
In 1.5 years, these deposit plans will be fully phased out, all obligations to investors will be met, and the exchange will shift its focus to scaling and expanding trading products.
The Goal: 1,000,000 Active Users
And not through manipulative schemes, flashy ads, or giveaways — but through clear products, transparent conditions, and real financial tools that work.
About Betelgeuse Trade
Betelgeuse Trade is a next-generation cryptocurrency exchange founded by former members of Binance and Bybit. Headquartered in the UK, it complies with international security standards (including KYC/AML), conducts monthly Proof of Reserves audits, and is insured by Lloyd’s of London. The team’s main focus areas: intelligence, transparency, and a strong community.
Website: betelgeusetrade.com
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