KJLK & Co., LLC, an investment management firm, has announced its official launch of Square One Fund, LP, offering a unique blend of asset and portfolio management, research, and operational solutions. The firm has brought about a groundbreaking twist in its approach where in its investment structure is designed to bring a liquidity-focused model to the secondary market while making alternative investments.
Founded by a team of PhD holders and seasoned investment professionals, KJLK is the product of a strategic collaboration between academia and industry expertise. The firm’s co-founders include financial experts with deep backgrounds in quantitative research, macroeconomic strategy, and risk-adjusted portfolio management. Among them is Joseph ‘Joe’ LaTurner, an investment professional with an MBA background who has managed hundreds of millions in assets across retail, institutional, and private investment portfolios.
“We’ve built KJLK Services on a solid foundation, blending academic rigor with real-world industry experience,” says LaTurner. “This isn’t just theoretical. We’ve spent years navigating complex investment structures, optimizing portfolios, and finding innovative solutions for liquidity and capital efficiency. That experience is what has allowed us to provide an investment strategy that truly balances risk and return for a broad spectrum of investors.”
One of the firm’s most notable innovations is its liquidity mechanism. Traditionally, alternative investments such as private credit, real estate, and venture capital are locked up for extended periods, making it difficult for investors to exit their positions. KJLK’s structure, however, enables liquidity in the secondary market for five days every 25 days through its LIQD Fund, a level of accessibility that has not been seen before in this space.
KJLK, through its CONVICTION FUNDS, aims to boost income and shareholder wealth by investing in value-oriented cash flow assets and strategies, balancing reward and risk tradeoffs for its investors. The company targets global opportunities in ‘free’ markets for efficient capital allocation and effective alpha generation. Investors can gain a Liquidity AdvantageTM by owning shares of the LIQD, recognized through Nasdaq’s private market.
Perhaps the most revolutionary aspect of KJLK Services is its commitment to democratizing access to investment opportunities. While most alternative asset funds cater exclusively to high-net-worth individuals and institutional investors, KJLK is designing a model to include non-accredited investors—a segment of the market that has historically been excluded.
“We at KJLK aim to make smart investing available to the many, not just the few,” LaTurner emphasizes. “The amount of capital sitting in 401(k)s today is in the trillions, yet less than 5% of it is allocated to alternative investments. We want to change that by providing everyday investors with the same access to private markets that institutions have benefited from for years.”
The firm’s long-term vision involves building a limited partner committee that blends institutional expertise with hands-on industry experience. This initiative aims to ensure that the investment strategies remain both practical and academically sound while being accessible to a broader audience.
KJLK has spent the past two years refining its business model, ensuring its structure is built on a solid foundation. The firm takes inspiration from legendary investors while incorporating cutting-edge quantitative research and machine learning models to optimize investment decisions. LaTurner further confirms, “We’ve spent years fine-tuning this approach, and we’re confident that it can reshape the investment landscape for the better.”
With a strategic focus on long-term sustainability, adaptability, and inclusivity, KJLK is positioning itself as a transformative force in asset management. As the firm continues to evolve, its impact could extend beyond institutional clients, reshaping how everyday investors build wealth for generations to come.
About KJLK & Co., LLC
KJLK & Co., LLC is an investment management firm committed to blending academic rigor with practical industry expertise to create innovative and inclusive investment solutions. Built on years of quantitative research, macroeconomic insights, and active portfolio management experience, KJLK continues to expand its global reach while striving to make the benefits of private markets available to a broader audience.
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