The Argentine Football Association (AFA) has signed a licensing agreement with metaverse platform Upland following Argentina’s World Cup victory in Qatar.
The deal will allow the AFA to bring its professional football league, the Liga Profesional de Fútbol (LPF), onto Upland’s metaverse platform, providing a new way for Argentinian football fans, teams, and players to engage with each other.
The partnership includes the sale of various non-fungible tokens, such as digital collectibles featuring teams, clubs, players, tickets, and highlights from games, which will generate a new source of income for the LPF.
Upland users will also be able to start virtual businesses to resell LPF digital collectibles on virtual properties within the metaverse platform.
This is Upland’s first partnership with a South American football league and follows its previous partnerships with Portuguese team FC Porto and FIFA.