Luxury fashion brand Gucci and Yuga Labs, the company behind the popular NFT collection Bored Ape Yacht Club, have announced a new partnership called Otherside: Relics by Gucci.
The collaboration will involve a limited-edition series of physical Gucci products and associated NFTs tied to the lore of Otherside, Yuga’s long-awaited ape-themed metaverse game.
The first relic to be released will be the KodaPendant, an NFT representing both a physical piece of jewelry and a nonfungible token that will unlock numerous perks within the Otherside metaverse.
The KodaPendants will be available for sale on Thursday, April 6, at 6:00 pm EST, and only current holders of Koda or Vessel NFTs will be able to purchase them.
The KodaPendants will cost 450 Apecoin each, and every Otherdeed holder is entitled to claim a Vessel NFT. The Koda and Vessel NFTs affiliated with KodaPendants will each be visually updated to sport a virtual version of the jewelry.
The KodaPendant will also unlock unique cosmetic options for Otherside avatars, which will launch this summer. This partnership promises to blur “the boundaries between the physical and digital” and is another sign that luxury fashion brands are increasingly taking interest in the metaverse.
