
Indian e-commerce giant Flipkart launches a metaverse offering for consumers
Flipkart has launched a metaverse offering for consumers to more interactively discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience. The largest online retailer in India, Flipkart, has announced it has launched a metaverse service called Flipverse for consumers to discover and shop for new products. Flipkart, which is supported by American retailer Walmart, claimed that “a wide range of companies,” including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya, are working with the company to establish experience theaters using Flipverse.