NBA and Ant Group team up to bring NFTs to China
The National Basketball Association (NBA) is teaming up with Ant Group, Alibaba’s fintech affiliate, to bring NBA-themed non-fungible tokens (NFTs) and content to the virtual space in China. NBA China, the league’s Chinese business arm, made the announcement on Tuesday, revealing the partnership’s goal to enhance fan engagement in China. The partnership will see the NBA launch a mini-app on Alipay, Ant Group’s flagship mobile app and China’s largest third-party